Goalkings
Sports Platform
Role: UI/UX Designer, Ads Designer
Timeline: 25/07/2024 - Present
Tools: Figma, Illustrator
Goalkings is a sports platform that needed a desktop UI/UX design, logo and advertising creatives to capture fans’ attention. My role was to design an interface that made sports content accessible and engaging, while also producing ads to promote the platform’s brand identity.
Kampala Uganda
2025
Sports Betting Industry
N/A
5+
Challenge
Sports fans need quick access to scores, stats, and news, but cluttered layouts can overwhelm users. The challenge was to create a desktop design that balanced functionality with a clean, modern aesthetic, while also crafting ads that matched the platform’s energy.
Results
Post-redesign, user engagement significantly increased with a 10% reduction in task completion time and a 20% decrease in user error rates. User satisfaction ratings improved from 0.2 to 3.2 stars. The streamlined workflows and modern interface resulted in a 20% increase in new subscriptions within the first six months of the launch.
12%
Improved onboarding process
15%
Increase in user retention
25%
Increase in time spent on website
Process
Research & Analysis: Studied existing sports platforms to identify common UX issues (clutter, hard-to-read data).
Information Architecture: Sketched layouts that prioritized navigation, score visibility, and fan interaction.
Wireframing: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
“With our new visual branding and language in place, the brand clearly captures the essence of our current and target customer base, our employees, and our values.”
Natan Merhawi Negasi
CEO, Co-founder | GoalKings
Conclusion
Working on Goalkings allowed me to combine UI/UX strategy with visual creativity, ensuring both the platform’s usability and its brand presence were strong. This project not only sharpened my skills in desktop design and advertising, but also reinforced the importance of designing with the end user in mind.